A unique farming initiative at the Westonaria Agri-Park near Johannesburg is making a profound impact.
At the Westonaria Agri-Park near Johannesburg, a distinctive farming initiative is creating a significant difference. Among rows of tomatoes and lettuce, workers quietly collaborate and communicate through sign language. These farmers are part of the Voiceout Deaf Farming Collective, founded by entrepreneur Matebogo Victoria, who is herself deaf.
Victoria’s own struggles with accessibility throughout her education and career inspired her to create Voiceout. “Many deaf people are unemployed and isolated due to communication barriers,” she explains. Her goal was to equip the deaf community with agricultural skills and meaningful employment opportunities.
For workers like Sibongile Maake, this initiative has been life-changing. “Here, I can communicate, earn a salary, and gain skills that help me support myself,” she shares. Similarly, another member, John, appreciates how working in an environment where his language is understood has greatly simplified his life.
The collective has grown rapidly, and demand for their fresh produce has led to the expansion into two additional farms. They now supply local supermarkets and chain stores, proving the success of this inclusive model.
The initiative aligns with South Africa’s recent recognition of sign language as the country’s 12th official language, marking a step toward greater inclusivity and accessibility.
The Voiceout Deaf Farming Collective is not only changing lives but also setting a precedent for inclusive employment in agriculture.
